Guess USA

An Upscale American Clothing Brand And Retailer.

Guess USA was founded in 1981 by the Marciano brothers. With 484 locations and a website, they have a yearly revenue of +$1 billion.

My client has a strategic partnership with Guess USA with the goal to increase revenue for their online sales. This includes all their subbrands: Guess Kids, Factory, Marciano, G by Guess and the Canadian branches.

The client has a long and trusted back record with search engine optimization. By implementing a technical layer over their current e-commerce solution, we’re able to create hyper relevant category and product pages. The client’s solution consists of deploying a huge static set of optimized pages on the Guess domains.

My role was to design and develop the templates we use to generate the pages we deploy. Most of the structure and aesthetic had to be mimicked to allow for a seamless user experience with the Guess native pages and our pages. I had the chance to optimize our templates for page load speed, making it responsive, and to design and develop additional ‘modules’ for our pages.

All these factors serve to enhance the user experience, to support the internal link structure of ‘our’ pages and ultimately improve the chances of increasing rankings and conversions.

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